Overview

Anessa Kramer is an intellectual property attorney with significant experience managing large international trademark portfolios. She manages U.S. and global trademark enforcement work, in particular, for a number of prominent and famous trademarks that are part of our everyday landscape. Anessa is particularly skilled in the implementation of cost-effective trademark clearance, procurement, and protection strategies, and she is widely recognized for her ability to tailor work to the specific needs of a client’s business. Her experience touches all areas of trademark law, including domain name issues, social media, digital and print advertising and marketing, and licensing.

  • Trademark clearance and prosecution: brand management counseling; developing and implementing cost-effective portfolio management and global trademark clearance strategies; selection and management of foreign counsel; and representation of clients before the U.S. Patent and Trademark Office (USPTO)
  • Trade dress: prosecuted numerous trade dress applications before the USPTO involving product configurations and look-and-feel; enforcement of trade dress rights
  • Trademark enforcement: implementing and managing both small- and large-scale trademark enforcement programs, including through watch services, investigations, cease-and-desist letters, and litigation; extensive representation before the U.S. Trademark Trial and Appeal Board; representing clients in federal courts around the country in trademark/trade dress infringement, dilution, cybersquatting, counterfeiting, unfair competition, and false advertising litigation; working with U.S. Customs to stop infringements at the border; obtaining temporary restraining orders/ex parte seizure orders and executing seizures in counterfeiting cases
  • E-commerce: challenging infringing domain names through Uniform Domain-Name Dispute-Resolution Policy (UDRP) and cybersquatting actions; negotiation of domain name transfer agreements; representing clients in matters involving keyword advertising and other internet issues
  • Corporate transactions: conducting due diligence review on behalf of purchasers of intellectual property rights; assisting in due diligence on behalf of sellers of intellectual property rights; negotiation of sale of intellectual property rights; recordation of security interests and assignments
  • Licensing: drafting and negotiating license agreements; considering protection and enforcement strategies for licensed goods
  • Advertising and marketing: review advertising and promotional materials for compliance with advertising and trademark laws; evaluation of possible false advertising claims; review sponsorship and product placement agreements

Services

Experience

Representative Matters

  • Structured a cost-effective trademark enforcement program on behalf of owners of several famous brands
  • Handled and successfully resolved dozens of oppositions before the U.S. Trademark Trial and Appeal Board
  • Reclaimed dozens of infringing domain names in cybersquatting UDRP actions on behalf of multinational companies
  • Represented clients in connection with sponsorship agreements and product placement agreements
  • Advised clients on trademark issues arising in the social media and advertising/digital advertising context
  • Obtained a preliminary injunction and monetary damages for Seattle's Best Coffee in the U.S. District Court for the Central District of California
  • Enforced a consent judgment and obtained significant damages on behalf of Land Rover in a trademark litigation in the U.S. District Court for the Southern District of Florida
  • Obtained preliminary injunction and monetary damages against multiple defendants in trademark infringement action in U.S. District Court for the Western District of North Carolina
  • Obtained favorable settlement on behalf of a chemical company involved in trademark infringement litigation in U.S. District Court for the Northern District of Ohio and a co-pending dispute in Europe
  • Negotiated dozens of license agreements, coexistence agreements, consent judgments, and settlement agreements as a means of resolving trademark disputes
  • Sought and obtained ex parte seizure orders and temporary restraining orders in numerous cases involving counterfeit products, including pharmaceuticals and consumer goods
  • Counseled companies, from Fortune 500 companies to start-up entities, on trademark clearance and mitigation of risk relating to international brand expansions

Prior Experience

  • Brooks Kushman P.C., Shareholder, 2008-2010; Associate, 2001-2008
  • Finnegan Henderson Farabow Garrett & Dunner LLP, Associate, 1998-2001

Credentials

Education

Admissions

Court Admissions

Recognition

Awards

  • Listed in Chambers USA: America's Leading Lawyers for Business since 2017
    • Recognized as a Band 1 lawyer in the Intellectual Property field in Michigan; Chambers USA states:
      • 2021 - "Anessa Kramer is noted for her trademark expertise, regularly handling enforcement and opposition work." One client adds, "She is an excellent attorney; she is very thoughtful and business-oriented."
      • 2020 - One source lauds her as an “excellent attorney” who is “very responsive” and “provides clear, understandable advice.” 
      • 2019 - "Anessa Kramer has a highly regarded trademark practice, frequently assisting clients across a full range of portfolio management matters. She is described as a 'superstar' by impressed peers."
      • 2018 – "Anessa Kramer advises on all areas of trademark law, including domain name issues, social media matters and licensing. Clients describe her as 'an expert in the field' who gives 'really terrific advice.'"
      • 2017 – "Anessa Kramer is widely regarded as one of the leading trademark specialists in the state, with considerable experience advising global brands on matters of trademark prosecution and enforcement. Clients describe her as a 'fantastic counselor,' with one source going on to add: 'She is responsive, business-savvy and smart.'"
  • The Best Lawyers in America, 2014-2022
    • Recognized in practice areas of Trademark Law and Copyright Law 
    • Troy Trademark Law "Lawyer of the Year," 2017
  • World Trademark Review 1000 – the World’s Leading Trademark Professionals, 2015-2022
    • World Trademark Review 1000 states:  
      • 2022 - "[Anessa Kramer] navigates difficult issues with skill and grace. She is ultra-responsive and a superb relationship manager who is always clear on the staffing of matters and pricing. She understands the commercial impact of her advice and is a great business partner”. 
      • 2021 - "Nobody is as quick, practical, smart or proactive as Anessa, whose advice can be relied on 100%.”
      • 2020 - "Kramer is beloved by foreign associates who cite her as being ‘outstanding on all fronts.’ ‘To find a US attorney who is not only supremely capable and commercial but who also offers excellent value is incredibly hard, but Anessa fits the bill perfectly. She is one of the best trademark lawyers in the world. Super responsive, intelligent and practical, she thinks ahead and can answer your questions before you’ve even asked them. Her excellent team instills great confidence so that you know you are in the best of hands."
      • 2019 - "Highly recommended for her portfolio management proficiency, [Anessa] is in sync with her clients – who are invariably famous brand owners – on a commercial level."
      • 2018
      • 2017 – "Strategic maven Anessa Kramer is a 'fantastic attorney who consistently impresses. She always has an interesting take on matters and puts together excellent prosecution plans.'"
      • 2016 – "[Anessa] stands out for her adroit portfolio management and her flair at recovering web addresses for beleaguered brand owners in domain name arbitration."
      • 2015 – "Colleague Anessa Kramer is lauded for her prosecution prowess; able to handle a great number of marks with ease, she has also successfully implemented cost-effective brand management programmes for a number of high-profile clients."
  • DBusiness, Top Lawyers, 2012-2019
  • Michigan Super Lawyers, 2010-2021
    • Named as one of the: 
      • Top 25 Women Business Super Lawyers, 2014-2017
      • Top 50 Women Super Lawyers, 2014-2017
      • Top 100 Super Lawyers, 2016
  • Managing Intellectual Property IP STARS, Recognized as Trademark Star, 2013-2022
    • Named to "Top 250 Women in IP" in the U.S., 2013, 2020, 2021
  • Leading Lawyers Magazine Michigan, 2017
    • Recognized in practice areas of Copyright & Trademark Law and Intellectual Property Law
  • International Who’s Who of Trademark Lawyers, 2013-2015, 2020
  • Michigan Lawyers Weekly, recognized as one of 25 "Leaders in the Law," 2010 
  • Sylvia Simon Greenberg Young Leadership Award, Honored by Jewish Federation of Metropolitan Detroit, 2010
  • Crain's Detroit Business, recognized as one of Crain’s “40 under 40” Metropolitan Detroit business leaders under the age of 40, 2007

Professional & Community Involvement

  • Michigan Council for the Arts and Cultural Affairs 2020-present (Appointment by Governor Gretchen Whitmer)
  • State Bar of Michigan
  • International Trademark Association
    • Anticounterfeiting Committee, 2020-present
    • Committee Member, 2003-present
  • Michigan Intellectual Property Law Association
  • Michigan Intellectual Property American Inn of Court
    • President, 2016-2017
    • President-Elect, 2015-2016
    • Membership Chair, 2013-2015
  • The Roeper School
    • Board of Trustees, 2012-2021
  • The Jewish Fund
    • Board Member, 2011-2020
    • Liaison, 2009-2011
  • Jewish Federation of Metropolitan Detroit
    • Board of Governors, 2008-2014; 2020-present
    • Women’s Division
      • Board of Directors, 2008-2014
    • Grosfeld G8 Leadership Mission to Israel and Poland, Co-chair, 2009
  • Jewish Federations of North America
    • National Young Leadership Committee, 2010-2013

News & Insights

News

  • Media |
  • Anessa Owen Kramer is quoted in the Chicago Tribune article “Redskins name controversy at tipping point?”
    Media |
  • Jennifer Sheehan Anderson, Joseph V. Coppola, Sr., J. Michael Huget, Anessa Owen Kramer, Michael A. Lisi, Jonathan P. O’Brien and Leigh C. Taggart are mentioned in the Detroit Legal News as being named IP Stars by Managing IP magazine
    Media |
  • Michael A. Lisi’s selection as a chairman and Jennifer Sheehan Anderson’s and Anessa Owen Kramer’s selection as members of International Trademark Association committees were noted in the Detroit Free Press
    Media | Also noted in AnnArbor.com, Mlive.com, Detroit Legal News, Oakland County Legal News and Macomb County Legal News |
  • Anessa Owen Kramer profiled in the Motion magazine article “NET GAIN: Trademark law extends into cybersquatting arena”
    Media |
  • Media |
  • Joshua F. Opperer and Phillip D. Torrence highlighted regarding their election to the Honigman Board of Directors and Anessa Owen Kramer highlighted regarding her appointment as Oakland County Office Co-managing Partner in The Detroit Free Press
    Media | Also highlighted in Crain’s Detroit Business, Detroit Legal News, Oakland County Legal News and Macomb County Legal News |
  • Anessa Owen Kramer and Brian D. Wassom mentioned in Bloomberg Businessweek article “AstraZeneca, Boeing, Och-Ziff: Intellectual Property”
    Media |
  • Anessa Owen Kramer quoted and Emily J. Zelenock mentioned in Crain’s Detroit Business article “Worldwide connections help grow business for IP practices”
    Media |
  • Anessa Kramer’s move highlighted in AmLaw Daily article “The Churn: Lateral Moves and Promotions in The Am Law 200”
    Media |

Press Releases

Publications

  • Publication | Intellectual Property Magazine |
  • Publication | Landslide | September/October 2011
  • Retail Ambiance: Is it Protectable?
    Publication | Trademark World | December 2008/January 2009
  • Protecting the Crown Jewels: Intangible Company Assets – Trademark Protection
    Publication | Small Business Association of Michigan, Focus on Small Business |
  • The Secret of Trade Dress Protection
    Publication | Managing Intellectual Property |
  • U.S. Entry Into the Madrid Protocol: Time to Re-evaluate Your Trademark Portfolio?
    Publication | Intellectual Property Litigation Reporter |
  • Taking an Aggressive Stance Against Counterfeiters: An Overview of Trademark Counterfeiting Litigation Under the Lanham Act
    Publication | IP Litigator | September/October 1999

Seminars & Events

  • Event | San Diego, CA | | | Moderator
  • Careers in Intellectual Property
    Event | Ann Arbor, MI | | | Panelist
  • Protect Your Client's IP: Strategies for the Business Lawyer
    Event | | | Co-speaker
  • INTA Roundtable with USPTO Commissioner for Trademarks
    Event | Detroit, MI | | | Co-facilitator
  • Trademarks for Entrepreneurs
    Event | Ann Arbor, MI | | | Guest Lecturer
  • The importance of brand protection in the United States
    Event | Beijing, China | |
  • Event | Webinar |
  • Event | San Francisco, CA | |

Recognized by World Trademark Review 1000:

"[Anessa Kramer] navigates difficult issues with skill and grace. She is ultra-responsive and a superb relationship manager who is always clear on the staffing of matters and pricing. She understands the commercial impact of her advice and is a great business partner”. 

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