Julie E. Reitz

Julie Reitz is an intellectual property attorney who provides business‑driven, strategic counsel to national and multinational companies, including several famous and globally recognized brands. She has deep experience helping large organizations manage and protect their global trademark and copyright portfolios and is known for partnering seamlessly with in‑house legal and brand teams to deliver practical, forward‑looking guidance aligned with commercial objectives.

She is highly knowledgeable in all aspects of trademark and copyright law, including:

• Trademark Prosecution and Portfolio Management: Managing domestic and international trademark portfolios; conducting worldwide search and clearance of marks and designs; preparing and prosecuting trademark and trade dress applications; responding to office actions; handling ex parte appeals; maintaining and renewing registrations; coordinating foreign applications and registration maintenance; preparing and recording assignments worldwide; managing domain name registrations; and preparing and filing U.S. copyright applications.
• Enforcement: Developing and managing comprehensive enforcement programs; handling pre‑litigation enforcement, including cease‑and‑desist strategies, follow‑up actions, and settlement negotiations; litigating before the U.S. Trademark Trial and Appeal Board and in federal courts; defending trademarks against third‑party objections; coordinating cross‑border enforcement; conducting e‑commerce enforcement, including online marketplace takedowns and digital brand protection; arbitrating domain name disputes under the Uniform Domain Name Dispute Resolution Policy (UDRP) and similar policies; and working with U.S. Customs and Border Protection (CBP), including recording and renewing trademarks, managing seizure notifications, and conducting training sessions for Customs officers to support anti‑counterfeiting efforts.
• Corporate and Commercial Transactions: Conducting due diligence and portfolio analysis for purchasers and sellers; negotiating and drafting trademark and copyright licenses, assignment agreements, consent and coexistence agreements, collaboration agreements, non‑disclosure agreements, security interest agreements, and IP warranties and disclosures for acquisition and purchase agreements.
• Client Counseling: Advising clients on cost‑effective filing strategies, proper trademark usage, infringement analysis, rights of privacy and publicity, and global brand protection planning; preparing trademark use guidelines and employee policies; and reviewing advertising and marketing materials for trademark and copyright concerns.
• Advertising and Marketing: Reviewing advertisements for trademark and copyright issues; advising on proper trademark usage and avoidance of third‑party risks; and handling sponsorship, product placement, and related licensing agreements.

Practice Areas

Representative Matters

• Represented numerous international clients with prosecution and maintenance of international trademark applications filed through the Madrid System for the International Registration of Marks
• Prepared and negotiated numerous license agreements, coexistence agreements, franchise agreements, and settlement agreements

Prior Experience

• Cooper & Riesterer, PLC, Brighton, MI, Associate, 2005-2008
• Domino's Pizza, LLC, Ann Arbor, MI, Intellectual Property Manager, 1998-2005

Education

Admissions

Court Admissions

Awards

• The Best Lawyers in America, 2019-2026
  • Recognized in practice area of Trademark Law
• Michigan Super Lawyers, Recognized as a Rising Star, 2013-2015
• World Trademark Review, Global Leader, 2022
• World Trademark Review 1000 – the World’s Leading Trademark Professionals, 2017-2025
• 2025 - [Julie Reitz] leads the practice with a business-savvy approach and a wealth of expertise, earning her a reputation as “one of the best”. “She consistently makes clients feel like her top priority, always available for calls or urgent advice, and her guidance is unfailingly top-notch.”
• 2024 - "[Reitz] centres her strategy on her clients’ international objectives, taking a globalised approach to maximise their brands."
• 2023 - "[Julie Reitz] consistently delivers the quick turnaround required in fast-paced industries, makes the trademark process seamless and excels at helping clients understand their options and keeping them informed."
• 2022 - "Throughout the pandemic, [Julie] has kept everything running so smoothly with our large portfolio – there was never a pause in anything, despite all that’s been going on in the world."
• 2021 - "Julie handles searches, filings, office actions and renewals in a way that makes the process of protecting trademarks seamless. She keeps you informed along the way so that you understand all your options and is quick to notify of any potential infringements. Overall, she does a fantastic job.” 
• 2020 - "[Julie Reitz] is an embedded partner with our global legal team and a key business leader who helps guide important business decisions every day. She takes a lot off our in-house staff’s plate and is a tremendous resource who brings enormous and uncommon expertise, wisdom and common sense to the table." 
• 2019 - "Keeping the trademark and copyright group in a healthy groove as leader is Julie Reitz. [She] has razor-sharp prosecution and brand management skills."
• 2018
• 2017 – “‘Extremely efficient and business minded,’ she is ‘very clear on how and where you should spend your money – a truly pragmatic and proactive professional.’”
• World Trademark Review, Global Leaders, 2022-2024
• DBusiness, Top Lawyers, 2026

Professional & Community Involvement

• International Trademark Association, 1998-present
  • Outreach Subcommittee, Co-Chair
  • Young Practitioners Committee, Member
  • Brand Restrictions Committee, Member
• State Bar of Michigan, Member, 2005-present
  • Intellectual Property Section
• Michigan Intellectual Property Law Association, 2008-present
• American Bar Association, 2005-present
  • Intellectual Property Section

News

Press Releases

Events

Alerts

Publications