Photo of Julie E. ReitzPhoto of Julie E. Reitz

Julie E. Reitz

Leader, Trademark and Copyright Practice Group


Western Michigan University Thomas M. Cooley Law School, J.D.
  • magna cum laude; Sol Siegal Award; Raymond Burr Award
  • Thomas M. Cooley Law Review, Scholarly Writing Editor and Managing Associate Editor
Michigan State University, B.A.
  • Education


Court Admissions

News & Resources


Julie Reitz is an intellectual property attorney with significant experience in assisting large organizations manage their global trademark and copyright portfolios. Her clients include national and multinational clients with distinguished intellectual property portfolios. She provides counseling and collaboration on worldwide use, registration, and protection for her clients. She is highly knowledgeable in many aspects of trademark and copyright law, including:

  • Trademark clearance and prosecution: brand management and intellectual property portfolio counseling; national and international registration, maintenance, and renewal of trademarks; prosecution of domestic trademark applications before the U.S. Patent and Trademark Office; selection and collaboration with foreign counsel for worldwide protection of trademarks; representing clients in proceedings before the U.S. Trademark Trial and Appeal Board and in foreign jurisdictions
  • Copyright: registration and copyright management counseling
  • Corporate transactions: conducting analysis and review of intellectual property portfolios on behalf of purchasers; assisting in due diligence on behalf of sellers of intellectual property rights; negotiation of purchase and sale of intellectual property rights; recordation of security interests and assignments
  • Licensing: drafting and negotiating license agreements; considering protection strategies for licensed rights
  • Enforcement: enforcement actions involving trademarks and copyrights; pre-litigation enforcement, including cease and desist letters, follow-up actions, and preparation negotiation of settlement agreements; representing clients in actions before the U.S. Trademark Trial and Appeal Board and in foreign jurisdictions
  • Advertising and marketing: review advertisements for trademark and copyright issues, including avoidance of third-party issues and proper trademark usage; advertising-related experience, such as sponsorship/product placement agreements and related licensing agreements


Representative Matters

  • Represented numerous international clients with prosecution and maintenance of international trademark applications filed through the Madrid System for the International Registration of Marks
  • Prepared and negotiated numerous license agreements, coexistence agreements, franchise agreements, and settlement agreements

Prior Experience

  • Cooper & Riesterer, PLC, Brighton, MI, Associate, 2005-2008
  • Domino's Pizza, LLC, Ann Arbor, MI, Intellectual Property Manager, 1998-2005



  • The Best Lawyers in America, 2019-2022
    • Recognized in practice area of Trademark Law
  • Michigan Super Lawyers, Recognized as a Rising Star, 2013-2015
  • World Trademark Review 1000 – the World’s Leading Trademark Professionals, 2017-2021
    • 2021 - "Julie handles searches, filings, office actions and renewals in a way that makes the process of protecting trademarks seamless. She keeps you informed along the way so that you understand all your options and is quick to notify of any potential infringements. Overall, she does a fantastic job.” 
    • 2020 - "[Julie Reitz] is an embedded partner with our global legal team and a key business leader who helps guide important business decisions every day. She takes a lot off our in-house staff’s plate and is a tremendous resource who brings enormous and uncommon expertise, wisdom and common sense to the table." 
    • 2019 - "Keeping the trademark and copyright group in a healthy groove as leader is Julie Reitz. [She] has razor-sharp prosecution and brand management skills."
    • 2018
    • 2017 – “‘Extremely efficient and business minded,’ she is ‘very clear on how and where you should spend your money – a truly pragmatic and proactive professional.’”

Professional & Community Involvement

  • International Trademark Association, 1998-present
    • Outreach Subcommittee, Co-Chair
    • Young Practitioners Committee
  • State Bar of Michigan, Member, 2005-present
    • Intellectual Property Section
  • Michigan Intellectual Property Law Association, 2008-present
  • American Bar Association, 2005-present
    • Intellectual Property Section

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Seminars & Events

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