Western Michigan University Thomas M. Cooley Law School, J.D.
  • Honors Scholarship
  • Thomas M. Cooley Journal of Practical and Clinical Law, Associate Editor; Intra-School Moot Court Competition, Semi-Finalist; Thomas M. Cooley Inns of Court
Western Michigan University, B.A.
  • Political Science
  • cum laude; Lee Honors College; Golden Key International Honor Society; Alpha Lambda Delta Honor Society


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Jennifer Hetu’s practice focuses on trademark law and brand protection. She advises clients ranging from small businesses to Fortune 500 companies on a wide range of trademark matters in the U.S. and international markets, and collaborates with foreign law firms regarding worldwide trademark protection and provides counseling regarding U.S. use and registration.  Jennifer also represents clients in the rapidly growing cannabis industry, counseling businesses on how to navigate trademark protection strategies in the current landscape.  Prior to joining Honigman, Jennifer worked as a trademark attorney at the U.S. Patent and Trademark Office (USPTO). Her practice includes:

  • Searching and clearance: trademark clearance searches and opinions on availability of trademarks for use and registration in the U.S. and in foreign markets
  • Adoption and use: advising on selection and suitability of trademarks for registration and proper use for packaging, labeling, and advertising and review and assessment of marketing materials, packaging, products, and logos to assure proper use of trademarks
  • Prosecution: registration, maintenance, and renewal of trademarks; prosecution of trademark applications before the USPTO for U.S. and foreign clients, including trade dress, collective membership mark, and certification mark applications; prosecution of non-U.S. trademark applications, maintenance, and renewals using local counsel; and representing clients in proceedings before the U.S. Trademark Trial and Appeal Board
  • Enforcement: enforcement actions involving trademarks and domain names; pre-litigation enforcement, including cease and desist letters, follow-up actions, and settlement agreements; representing clients in oppositions before the U.S. Trademark Trial and Appeal Board and in foreign jurisdictions
  • E-commerce: domain- and website-related investigations; challenging infringing domain names using alternative dispute resolution, including Uniform Domain Name Dispute Resolution (UDRP) actions
  • Corporate transactions: intellectual property due diligence and transfers; recordation of security interests and assignments


Representative Matters

  • Reclaimed numerous infringing domain names in cybersquatting UDRP actions
  • Negotiated dozens of license agreements, coexistence agreements, and settlement agreements as a means of resolving trademark disputes
  • Submitted numerous successful DMCA (Digital Millennium Copyright Act) takedown notices related to infringing online content

Prior Experience

  • United States Patent and Trademark Office, Trademark Attorney, 2007-2010
  • Whirlpool Properties, Inc., Contract Trademark Attorney, 2006-2007



  • The Best Lawyers in America, 2019-2021
    • Recognized in practice areas of Trademark Law

Professional & Community Involvement

  • State Bar of Michigan 
    • Intellectual Property Law Section 
  • International Trademark Association 
    • Trademark Administrators Committee, 2018-present
      • Events Subcommittee Co-Chair, 2020-present
  • Michigan Intellectual Property Law Association
  • Michigan Intellectual Property American Inn of Court

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