Photo of Julie  Kretzschmer ReitzPhoto of Julie  Kretzschmer Reitz

Julie Kretzschmer Reitz

Leader, Trademark and Copyright Practice Group


Thomas M. Cooley Law School, J.D.
  • magna cum laude; Sol Siegal Award; Raymond Burr Award
  • Thomas M. Cooley Law Review, Scholarly Writing Editor and Managing Associate Editor
Michigan State University, B.A.
  • Education

Prior Employment

  • Cooper & Riesterer, PLC, Brighton, MI, Associate, 2005-2008
  • Domino's Pizza, LLC, Ann Arbor, MI, Intellectual Property Manager, 1998-2005

Bar Admissions

Court Admissions

Professional Affiliations

International Trademark Association, 1998-present

State Bar of Michigan, Member, 2005-present

  • Intellectual Property Section
  • Anti-Trust/Franchising Section

Michigan Intellectual Property Law Association, 2008-present

American Bar Association, 2005-present

  • Forum on Franchising
News & Resources


Ms. Reitz is an intellectual property attorney with significant experience in assisting large organizations manage their global trademark and copyright portfolios. Her clients include national and multi-national clients with distinguished intellectual property portfolios. She provides counseling and collaboration on worldwide use, registration and protection for her clients. She is highly knowledgeable in many aspects of trademark and copyright law, including:

  • Trademark Clearance and Prosecution: brand management and intellectual property portfolio counseling; national and international registration, maintenance, and renewal of trademarks; prosecution of domestic trademark applications before the U.S. Patent and Trademark Office; selection and collaboration with foreign counsel for worldwide protection of trademarks; representing clients in proceedings before the U.S. Trademark Trial and Appeal Board and in foreign jurisdictions
  • Copyright: registration and copyright management counseling
  • Corporate transactions: conducting analysis and review of intellectual property portfolios on behalf of purchasers; assisting in due diligence on behalf of sellers of intellectual property rights; negotiation of purchase and sale of intellectual property rights; recordation of security interests and assignments
  • Licensing: drafting and negotiating license agreements; considering protection strategies for licensed rights
  • Enforcement: enforcement actions involving trademarks and copyrights; pre-litigation enforcement, including cease and desist letters, follow-up actions, and preparation negotiation of settlement agreements; representing clients in actions before the U.S. Trademark Trial and Appeal Board and in foreign jurisdictions
  • Advertising and Marketing: review advertisements for trademark and copyright issues, including avoidance of third-party issues, proper trademark usage; advertising-related experience, such as sponsorship/product placement agreements and related licensing agreements


  • Represented numerous international clients with prosecution and maintenance of international trademark applications filed through the Madrid System for the International Registration of Marks
  • Prepared and negotiated numerous license agreements, coexistence agreements, franchise agreements, and settlement agreements

News & Resources


Seminars & Events


  • Michigan Super Lawyers, Recognized as a Rising Star, 2013-2015